The brand
Suicide Prevention India Foundation (SPIF), is one of India’s first organizations dedicated to prevent suicide. Partnering with QPR Institute, a world leader in suicide prevention. Our initiatives include, raising public awareness, educating communities and equipping individuals with the right tools to save lives.
SPIF believes that suicide is the most preventable form of death and that suicidal behavior is understandable as a universal psychological, biological, social, spiritual and cultural phenomenon. There are many evidence-based interventions to curb the menace.
Understanding the challenge.
In an effort to modernize their web presence, the SPIF team turned to us for a website redesign and the creation of a user-friendly online portal. Their prior website was simply a brochure site without the ability to process payments.
Problems
- Poor website navigation
- No way to purchase the course online
- Branding not consistent with social media
- Website lacking animation and too static
- Gain customer loyalty
Solutions
- Simplified the navigation
- Simple payment process (Woocommerce)
- Added donation module for customers to contibrute
- New branded graphics for digital use
- Playful and animated scroll experience
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Colors Palette
AaBbCc
Gotham Black
Headings
Logo Concept
Launch Website
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Poppins
Paragraphs
Brand guideline.
AaBbCc
Gotham Black
“Professional, efficient, and creative”
I decided to re-brand when my old website no longer felt reflective of who I was and so chose to work with the Digithink Technologies team because they are the best in the business. And the end result blew me away. The level of feedback I receive on the website still continues over a year after our rebrand and I am still in love with it. I have no hesitation in recommending their work – as I have done many times already.
Nelson Vinod Moses
Founder
